LOOKS LIKE SKIN, FEELS LIKE NOTHING

Now with more neutrals for max flexibility + easier shade matching.

FIND YOUR SHADE

DON'T JUST ASK US

Pro Filt'r Fluid Flex Foundation flexed hard in a study of 33 people.
94% agree it doesn't look cakey or settle into fine lines
100% agree it looks natural on skin
100% agree it feels lightweight up to 12 hours + visually improves redness, texture and evens skin tone

A NEW KIND OF FILTER IS HERE

Extreme longwear + waterproof for up to 12 hours.

Resists creasing, fading + transfer.

All-new 50 shades with more neutral undertones.

Medium, buildable coverage that looks like skin.

THIS DROP IS ALL ABOUT YOU

Inspired by you, now make it yours. Enter for a chance to win a personalized bottle.

GET THE DEETZ

RIHANNA'S BEEN LISTENING

Everything you loved about Pro Filt'r Soft Matte, now even better.

MORE NEUTRALS, BETTER MATCHES

Neutrals give everyone more options, making it easier to find your match.

LASTS ALL DAY + NIGHT

Resists sweat, humidity, fading + transfer.

FOR ALL SKIN TYPES

Lightweight, natural matte finish.

MADE TO MOVE WITH YOU

Fluid Flex Foundation Tech bends + stretches for all-day smooth wear.

EVERYONE CAN FLEX THEIR SKIN

Now matching more skin tones + undertones than ever before.

GET SHADE MATCHED

Light 156N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Light 156N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 156C

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 156C

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Light 146N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Light 146N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 146N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 146N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Light 176C | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Light 176C | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 176C

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 176C

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Light 116C | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Light 116C | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 116C

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 116C

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Light 166N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Light 166N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 166N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 166N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Light 196N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Light 196N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 196N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 196N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Light 106N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Light 106N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 106N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 106N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Light 126N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Light 126N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 126N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 126N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Light 186W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Light 186W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 186N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 186N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Light Medium 286W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Light Medium 286W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 286W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 286W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Light Medium 296N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Light Medium 296N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 296N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 296N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Light Medium 276N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Light Medium 276N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 276N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 276N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Light Medium 256W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Light Medium 256W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 256W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 256W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Light Medium 216W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Light Medium 216W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 216N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 216N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Light Medium 266C | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Light Medium 266C | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 266C

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 266C

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Light Medium 246W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Light Medium 246W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 246W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 246W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Light Medium 206W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Light Medium 206W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 206W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 206W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Light Medium 236N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Light Medium 236N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 236N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 236N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Medium 346N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Medium 346N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 346N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 346N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Medium 386W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Medium 386W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 386W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Medium 336N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Medium 336N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 336N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 336N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Medium 316N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Medium 316N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 316N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 316N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Medium 326N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Medium 326N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 326N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 326N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Medium 396N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Medium 396N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 396N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 396N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Medium 306N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Medium 306N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 306N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 306N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Medium 366N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Medium 366N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 366N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 366N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Medium 376N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Medium 376N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 376N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 376N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Medium Deep 486W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Medium Deep 486W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 486W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 486W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Medium Deep 406N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Medium Deep 406N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 406N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 406N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Medium Deep 456W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Medium Deep 456W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 456W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 456W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Medium Deep 416W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Medium Deep 416W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 416W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 416W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Medium Deep 476N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Medium Deep 476N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 476N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 476N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Medium Deep 426W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Medium Deep 426W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 426W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 426W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Medium Deep 496W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Medium Deep 496W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 496W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 496W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Medium Deep 446N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Medium Deep 446N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 446N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 446N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Medium Deep 436N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Medium Deep 436N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 436N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 436N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Deep 546N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Deep 546N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 546N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 546N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Deep 556N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Deep 556N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 556N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 556N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Deep 596N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Deep 596N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 596N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 596N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Deep 586W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Deep 586W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 586W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 586W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Deep 576W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Deep 576W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 576W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 576W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Deep 526N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Deep 526N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 526N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 526N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Deep 516W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Deep 516W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 516W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 516W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Deep 506W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Deep 506W | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 506W

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 506W

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00
Deep 566N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Deep 566N | Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 566N

Pro Filt'r Fluid Flex Natural Matte Longwear Foundation — 566N

This game-changing waterproof foundation is engineered to flex, bend and stretch to every (e)moti...
$48.00

SHADE MATCHING JUST GOT EASIER

All the ways to help you find your perfect match.

QUICK SCAN

Take a selfie for an instant recommendation.

MATCH BRANDS

Use another brand's shade to match your shade.

VIRTUAL TRY-ON

Try on all shades + match yourself from home.

TIKTOK FILTER

Ask the chat what they think of your shade match.

PREP + SET ESSENTIALS

Get skin ready for makeup, then keep it looking fresh all day.

WE WANNA SEE YOUR FENTY FACE

Share your photos with us here or tag us on the gram
#FENTYBEAUTY and @FENTYBEAUTY